Tuesday, July 27, 2010

Phase tracking with Google Analytics

Web Analytics is a valuable tool for monitoring performance and measuring site. site owners and administrators prefer to use Google analytics, in particular, due to its easy to use website that simplifies tracking, analysis, reporting and corrective activities.Google Analytics user-friendly interface is a graphical user ( GUI), which is popular among experts and non-expert operators website. tracking a wide range of features - advanced segmentation, e-commerce analysis tools, and APIs - provide accurate data collection and reporting.Why are tools like Google Analytics important to monitor the performance site? In the old days, site owners have no accurate means to gather data and evaluate the successes or failures of their sites. Google Analytics tracker script incorporated into web site to collect relevant data for each page accessed. These data are interpreted and presented the site owners, in different perspectives, trends or patterns. Help clear the site owners to assess
whether the data traffic generation strategies, marketing campaigns, or any target business that have established or are actually AnalysisGoogle not.Intelligent Data Mining and Analytics is popular with owners site because it is easy to implement and is able to collect accurate statistics on site performance. Can generate accurate reports and submit them in a way that is understandable to technical and non-technical users.Depending on business objectives, there are some features in Google Analytics that are useful for achieving performance targets or follow . Here are some of them: 1. Custom segmentation. site owners can use segmentation to focus on relevant monitoring data only for business site goals.2 site. API for packet handling and data tracking. Export data API allows client applications development can be integrated into Google Analytics data processing while tracking API allows customization of how it collects towing data.3 script. Analytical tools. Google Analytics
central power comes from use of statistical methods by using several dimensions, filtering and pivot tables, among others, relevant monitoring my data.Performance FlexibilityGoogle Analytics provides customization of variables useful in monitoring data alignment with the objectives business, which are then sent as reports to aid site owners in making decisions. The conclusion is that only necessary data are presented in customized reporting, providing comfort for navigation only relevant data instead of monitoring a multitude of unnecessary information.Performance is flexible and can be implemented in any of the following scenarios: 1. E-commerce monitoring. It is possible to link e-commerce transactions targeted keywords and marketing campaigns and measure customer engagement site and identifying new sources revenue.2. Multi-channel track. It allows monitoring not only the traditional channel access, but other sources such as mobile phones and applications websites.3. Goal
benchmarking and comparison. threshold levels can be traced in sales conversions, making it possible to evaluate current performance website.Using same infrastructure supports the Google search engine, Google Analytics provides collected data integrity and privacy of Web site visitors . With its multiple features and ease of implementation, this is an analytical tool that can help really comprehensive and accurate performance evaluation site .------ Debbie A. Everson is CEO SearchMar.com experienced Consultants and SEO search engine optimization agency of over 2,000 small businesses. Read my blog for SEO tips and advice. Follow me on Twitter @ searchmar. Call 1.866.885.6263 to speak with one of our consultants and SEO consultation to receive free.

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